2024 Voter Registration Campaigns
Adopt and send registration letters until October 1, 2024
We’re excited to bring you another round of large-scale voter registration letter campaigns, available to adopt and send until October 1! You can start adopting these letters now and send them right away. Keep reading below for more details on these campaigns.
Why voter registration matters
Every election cycle, millions of eligible Americans don’t have a voice in our elections because they are not registered to vote. This group includes people who need to update their voter registration after moving and young people who have just become eligible to vote, as well as people who have never registered before.
Vote Forward has historically focused mostly on engaging voters to turn out, but we have not engaged in voter registration efforts at scale–until now. We’re sending letters to encourage registration among three groups of potential voters who are underrepresented in our electorate–young people, unmarried women, and people of color–as well as potential voters who share the value of seeing a more inclusive democracy. Our letters will go out to households in seven states – Arizona, Georgia, North Carolina, Nevada, Michigan, Pennsylvania, and Wisconsin – where there is a voter registration gap between these groups and other demographics.
Types of voter registration campaigns
Under the new “Voter Registration” section on our Campaigns page, you’ll see multiple voter registration letter campaigns available. Each one is labeled with the state to which the letters will be sent, just like our other letter campaigns.
You’ll also see these letter campaigns labeled as “Household”. Letters in “Household” campaigns are sent to households where we believe at least one potential registrant is likely to reside, not to individual people. You will see recipient addresses printed on the cover page and on each letter template. On your dashboard, each of these letters will be labeled as "Current Resident", instead of a voter's name. When you write the address on each envelope, in place of an individual’s name, you can address your letter to either “Current Resident” or “Future Voter”.
We are offering this unique type of campaign because voter registration efforts work a little differently from voter turnout. Unlike with voter turnout, there is no single reliable list of eligible unregistered voters, so voter registration organizations rely on data from a variety of sources to find potential registrants. Data for individuals who are not registered to vote can often be less reliable, and few data sources can reliably identify accurate names at their current address, so many groups who focus on voter registration find success by sending mail to households instead.
All of these voter registration letter campaigns are nonpartisan. However, unlike our nonpartisan Social letter campaigns, the voter registration campaigns are not currently eligible for our stamp and letter kits.
Send right away!
You should send your voter registration letters as soon as possible, no later than October 1st. This is important, because many states have voter registration deadlines in October, and these letters need to reach potential voters while they still have time to register.
Please be aware that this is a different policy from most of our Social and Political “please vote” letters in 2024, which we will begin mailing starting on October 1st. Each of Vote Forward’s letter campaigns has mailing instructions on our website at votefwd.org/campaigns and on the cover page of your letter bundle. Please be sure to carefully read the instructions for the letters you are preparing.
More details
If you have questions about this campaign or other campaigns, please consult our chatbot and help articles on this page: https://votefwd.org/contact. If you do not find an answer there, please contact us at help@votefwd.org.
These voter registration campaigns are funded by Vote Forward’s nonpartisan “social welfare” 501c(4). If you are not sure whether your organization can participate in this type of campaign, please ask us via email at help@votefwd.org.